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Maybe you're not yet completely familiar with the world of digital marketing, or you're always on the hunt for the latest tricks to get ahead of the competition. Maybe you're just getting started with marketing, maybe you're excited about the results you're achieving, maybe you've just lost a bit of trust in your current agency. We can think of many other scenarios why you might wonder whether to entrust your online advertising to an agency or keep it "in-house".

Regardless of whether you advertise yourself or are assisted by an agency, due to the strategic importance of online advertising, you are obligated to develop these skills within your company.

We really want this as an agency, and that is why we regularly educate you. At Red Orbit, we organize numerous training courses every year, where we use practical examples to raise awareness of online opportunities. Many of them are tailor-made for clients, some are open to everyone and even free of charge, but the InOrbit conference in particular stands out , which you should definitely not miss.

The more you know about digital marketing, the easier our job is and the more we can help you.
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But where is the dividing line? When does it make more sense to involve an agency for your online advertising and when is it more appropriate to be completely independent? And before that...

...is online advertising even suitable for you?
In the constant drive, it may indeed be lower on the priority list in some industries. That's okay, we shouldn't open too many "fronts" at once. However, we must be alert to opportunities. We must not give up, even if we are doing well.



Unfortunately, even a positive external factor, such as market growth, can blind us if we are not careful enough. There are many other things to monitor in addition to revenue and azerbaijan telegram data profitability. For example, is your market share growing or falling? If the water level rises, all the boats in the bay rise. In the context of market growth, some companies always grow faster than others.

Usually, "shyness" is strongly associated with a poor understanding of online advertising. Current activities are working, so - why take the risk?

We all know the John Wanamaker quote: “I throw away half the money I spend on advertising. The problem is, I don’t know which half.” Well, online, that’s no longer a problem, so of course the risk is lower.

We can achieve results quickly and, perhaps more importantly, we can also measure them very well.
Of course, if you already know all your potential customers and have their direct contacts, then it is correct to do the vast majority of communication differently. But with today's fragmented consumer attention, it is not excluded that you will not be able to improve the results with well-thought-out advertising. An interesting example for debate, but I digress. Well, if there is anyone among us who knows all their potential customers and is not, for example, the owner of a small solar power plant, please get in touch quickly and I will be very interested in inviting you for coffee.

When you have a stock build up and want to get it out there quickly, you might want to run a few ads as a first, simple test. Google Analytics and other amazing tools tell you exactly what’s happening in near real-time, and you can react just as quickly – track which channels and ad versions are driving the most engagement, and you’ll also see campaign-related phone calls, increased in-store traffic, and of course, inventory sold out.

However, I probably don't need to point out that you're "playing" with money. Although we usually talk about cents instead of euros per click, online advertising is by no means cheap . All those clicks add up and from a cost perspective, online advertising quickly takes up a significant portion of your budget, which is why it deserves so much of your attention. Does a high enough percentage of clicks on an ad end in a purchase (in an online or physical store)? After all, you calculate ROI with margins, right?

It is important that we know how to measure the impact of these activities. Read Andraž's slightly older, but still relevant blog about measuring the success of online marketing .

And last but not least: are you ready for a (rapid) increase in the number of orders or inquiries?
Positive worries are fine, but a rapidly increasing number of customers can sometimes "suffocate" a company. If other infrastructure or supplies can't keep up, the increased demand can even be counterproductive for the company. Of course, we always try to serve all our customers, new and existing, as best we can. However, sometimes we don't think of everything until it's too late.

You may get a lot of test users of your services, but you fail to engage them enough to become paying users. The increased number of orders can mean that you don't have enough time to carefully manufacture and/or inspect the products, so you send out more "waste" products than you would like. Returns, overtime to help customers and their dissatisfaction can increase the indirect costs of a seemingly successful campaign so much that we are in a worse situation than if we had not started advertising at all. Do we dare to count the impact on the company's reputation? In today's hyper-competitive environment, the response of your customers or subscribers is by far the most important. If their experience with you is negative, 9x more people will find out about it than if you impressed them.