What is ROI and why calculate it? Call Tracking The rate of return on investment, better known as ROI, identifies how much the company loses or gains on the investment made in different channels. It is essential for teams to know the final result of each action taken. Thus, the company is able to map which investments Whatsapp Mobile Number List are worth it, in addition to having insights on how to further optimize those that are bringing good results. These numbers are extremely important as they help you assess the impact of campaigns on business results . Finally, based on ROI, you can plan new goals. But now based on clearer results. In addition, this metric helps you save resources when investing in stocks.

After all the lowest performing ads and campaigns can be discarded or optimized based on the numbers brought in by ROI. How to calculate Return on Investment? To calculate the return on investment, just do a simple math: ROI = (revenue generated - costs) / costs Calm! In practice it is easier than it looks. Let's say your company made R$100,000. To achieve this revenue, R$15,000 was invested in marketing actions. It is also possible to multiply this value by 100 and have your result as a percentage, that is, approximately 560%. Calculating ROI is a very simple task, right? But in addition to making this calculation, it is necessary to understand that your results are not exact.